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WRITING GLOSSARY

What is Blurb?

A blurb is short promotional copy on a book cover or product page designed to entice readers.

Definition

A blurb is short promotional copy on a book cover or product page designed to entice readers. It teases conflict and tone without giving away the full plot.

Example

She had one rule: never trust a prince. He had one secret that could burn the kingdom down.

Related terms

Common mistakes

  • Copy-pasting the query letter hook without adjusting for retail reader expectations.
  • Spoiling the twist that should stay inside the book.

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